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Visar resultat 1 - 5 av 28 uppsatser som matchar ovanstående sökkriterier.
1. ”Smile less, it shows weakness” Gemenskapsbyggande och intertextualitet i memes om Sigma Males på Tiktok
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Memes have long been an integral part of internet culture, constantly evolving in humor and perpetuated by the individuals who create and share them. What may be funny today can quickly become stale and forgotten, as determined by the very same people. LÄS MER
2. Meme marketing’s effect on brand recall and sharing intention
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER
3. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER
4. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. LÄS MER
5. PUTIN ÄTER LIM OCH UTOMJORDINGARNA SER PÅ
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : The morning of February the 24th 2022, the world woke up to the news that Russia had invaded its neighboring country Ukraine. After eight years of low-intensity fighting in the Crimean peninsula, Russia conducted a full-scale invasion. The world quickly responded with criticism, condemnation, and harsh sanctions against Russia. LÄS MER