Sökning: "Internet celebrity"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Internet celebrity.

1. 1. ”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Mikaela Pijpers; [2024-03-11]
   Nyckelord :Mediekunnighet; sociala medier-kunnighet; social media literacy; mediediskurs; skvallerkonto;

   Sammanfattning : This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention back in 2012, with “Instagram-upploppen” making major headlines. LÄS MER

3. 2. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :JIE CHEN; [2022]
   Nyckelord :Online celebrity; Brand; Purchase intention; Chinese consumers;

   Sammanfattning : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. LÄS MER

4. 3. The Effects of Celebrity Endorsement Scandals on Purchase Intent : A quantitative study on Swedish Generation Z

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Emelie Meurling; Nelly Nordgren; [2022]
   Nyckelord :;

   Sammanfattning : Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emelie Meurling (97/06/07), Nelly Nordgren (97/10/06) Title: The Effects of Celebrity Endorsement Scandals on Purchase Intent - A Quantitative study on Swedish Generation Z Supervisor: Konstantin Lampou Keywords: Celebrity endorsement, Scandal, Purchase intent, Generation Z, Attitudes Research questions: How does celebrity endorsement scandals affect Swedish Generation Zs’purchaseintent? Purpose: The purpose of this research was to provide an understanding of how generationZ’spurchase intent and attitudes are affected by celebrity endorsement scandals. Method: A cross-sectional quantitative research approach was adopted utilizingself-completed internet questionnaires. LÄS MER

5. 4. Vad skapar CS:GO-proffset “TACO” för maskulint avtryck på sociala medier?

   Kandidat-uppsats, Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Anna Lenninger Sundberg; [2021]
   Nyckelord :esport; sport; computer games; video games; maskulinitet; Connell; CS:GO; Raewyn Connell;

   Sammanfattning : I denna uppsatsen undersöks det hur den 26 åriga esports-proffset Epitácio "TACO" de Melo representeras på den egna- samt esportsföretaget Godsents Instagram. Analysen har gjorts utifrån Raewyn Connells maskulinitetsperspektiv och vad det kan tänkas göra för avstamp på följarna. LÄS MER

7. 5. Discursive Construction of Chinese Women: Exploring the Multi-perception Discourses of the Reality Show Sisters Who Make Waves 

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Liu Liming; [2021]
   Nyckelord :Chinese women; reality show; celebrity culture; digital labour; hybrid media system; Discourse-Historical Approach DHA ;

   Sammanfattning : This study explores the discursive construction of Chinese women in the Chinese reality show Sisters Who Make Waves, with a special focus on the discursive shifts and their relevance to the wider discourse of and about Chinese women. The analysis is carried out on two levels: the discursive construction of Chinese women in the said reality show and its recontextualisation across other discourses including in the public sphere and semi-private opinions of Chinese women. LÄS MER