Sökning: "IoT marknadsföring"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden IoT marknadsföring.

  1. 1. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
    Nyckelord :Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

    Sammanfattning : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. LÄS MER

  3. 2. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :John Mozayani; [2018]
    Nyckelord :Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

    Sammanfattning : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. LÄS MER

  4. 3. IoT in Food Retail : New Technology, New Opportunities

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Theresia Silander Hagström; Carl Carlström; [2017]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this research is to induce a deeper and wider understanding of theimplications and the consequences of IoT and how it can affect wholesalers’ and retailers’opportunities to increase the value for their end customer.Design/Methodology/Approach: History and challenges of IoT as well as of the food retailindustry were studied, combined with interviews covering areas such as present challenges andtechnological adoption with 18 professionals from incumbent retailers, wholesalers, disrupters,industry and technical experts. LÄS MER

  5. 4. Innovations of bike sharing industry in China : A case study of Mobike’s station-less bike sharing system

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Feifei Wu; Ying Xue; [2017]
    Nyckelord :bike sharing; innovation; urban mobility; system thinking; porter’s five forces; Mobike; China;

    Sammanfattning : Through over forty-five years of development, bike sharing is not a fangle in Europe. But it becomes a popular topic in China in recent two years. The Chinese startups exert IoT technologies and GPS modular in shared bikes and launched the world’s first station-less bike sharing system. LÄS MER

  7. 5. Using innovation from block chain technology to address privacy and security problems of Internet of Things

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Jitendra Manocha; [2017]
    Nyckelord :Innovation; Block chain; Privacy; Security; IoT; Hybrid;

    Sammanfattning : Internet of things (IoT) is growing at a phenomenal speed and outpacing all the technological revolutions that occurred in the past. Together with window of opportunity it also poses quite a few challenges. One of the most important and unresolved challenge is vulnerability in security and privacy in IoT. LÄS MER