Sökning: "Iona-marie Gölin"
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1. Managing the dynamics of e-commerce -The importance of competitive intelligence
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : In the form of a multiple case study with one main case study on Volvo CE, this thesis evaluates the importance of using competitive intelligence for the development of an e-strategy. The thesis was written after a benchmark on the e-commerce activities of the competitors within the construction equipment industry had been conducted at Volvo CE. LÄS MER
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