Sökning: "Irfan Amir"

Hittade 1 uppsats innehållade orden Irfan Amir.

  1. 1. Brand Value Creation Through Stakeholders

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool; [2010]
    Nyckelord :brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders;

    Sammanfattning : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. LÄS MER