Sökning: "Iris Einarsdóttir"

Hittade 2 uppsatser innehållade orden Iris Einarsdóttir.

  1. 1. Zooming in on the future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Iris Einarsdóttir; Sandra Marín Gunnarsdóttir; Filippa Kjellberg; [2022]
    Nyckelord :Covid-19; Zoom; Digital Communication; Technology and Brand Identity; Business and Economics;

    Sammanfattning : It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. LÄS MER

  3. 2. The greater good initiatives of country branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Nyckelord :Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. LÄS MER