Sökning: "Iris Löthén"

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  1. 1. Besöksnäringens arbete med upplevelsedesign och sociala medier i Stockholms skärgård : En studie kring den digitala besökarens inverkan på besöksnäringen i Stockholms skärgård

    Kandidat-uppsats, Södertörns högskola/Medieteknik

    Författare :Iris Löthén; Hanna Runebrand; [2018]
    Nyckelord :Social media; visitor industry; tourism; digital divide; experience design; Stockholm archipelago; creative tourist class; rural areas;

    Sammanfattning : Today, visitors use social media before, during and after travels to share, create and discuss content with others. This means that the visitor industry needs to profile themselves on social media to communicate their services toward their visitors. Parallel to this development, a creative tourist class has been emerging. LÄS MER