Sökning: "Irma Zutautaite"

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  1. 1. Greenwashing and Codes of Conduct: Actions vs. Claims

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Irma Zutautaite; Sara Granlund; [2013]
    Nyckelord :Greenwashing; Codes of conduct; Clothing and Retail Industry; Sustainability; Multinational;

    Sammanfattning : Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by deceiving marketing strategies. The field of CSR is constantly ex- panding and greenwashing is one of the relatively new and very current issue in today’s society. LÄS MER