Sökning: "Isa Almäng"

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  1. 1. “I don't really have any interest in sales. I mean, I do…" : En jämförande kritisk diskursanalys av organisationsledares CSR-kommunikation

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Isa Almäng; Emelie Frank; [2022]
    Nyckelord :Organizational communication; CSR; critical discourse analysis; leaders; politics; social movements; activism; Oatly; Ben Jerry’s;

    Sammanfattning : The purpose of the study is to examine how leaders within Oatly and Ben & Jerry's describe their organizations through CSR communication in relation to growing tendencies of critique against businesses. The study takes a social structuralist position based on the ideas of Michel Foucault and Norman Fairclough, analyzing the prevalence of discourses in the leaders’ language. LÄS MER