Sökning: "Isabel Jidebom"

Hittade 2 uppsatser innehållade orden Isabel Jidebom.

  1. 1. Decision-making process concerning CSR engagement : A study of the decision-making process of the rectors of Swedish universities

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Jenny Fischer; Isabel Olguin Jidebom; [2016]
    Nyckelord :Swedish universities; rectors; decision-making process; CSR; CSR engagement; external environment level; organisational level; individual level;

    Sammanfattning : Problem formulation: CSR engagement has over the decades become integrated in the private sector business context and also tends to become increasingly important to public sector organizations, so for universities. Since the organizational ideal of universities has changed, the role of the rector wields great power, however, the rector is influenced by his/her personal characteristics, internal aspects, and external aspects that are important when performing decision-making towards CSR engagement. LÄS MER

  2. 2. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Isabel Olguin Jidebom; Elizabeth Zhang; [2014]
    Nyckelord :Ambush marketing; Sponsorship; Consumer opinion; Consumer Behavior; Sport Games;

    Sammanfattning : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. LÄS MER