Sökning: "Isabella Ahrens"

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  1. 1. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

    Magister-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Isabella Ahrens; Theresa Guetz; [2015]
    Nyckelord :Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

    Sammanfattning : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. LÄS MER