Sökning: "Isabella Johannesson"

Hittade 2 uppsatser innehållade orden Isabella Johannesson.

1. 1. Dark Patterns in Digital Buy Now Pay Later Services

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Isabella Johannesson; [2021]
   Nyckelord :Buy Now Pay Later; Dark Patterns; Digital Payments; Digital Invoice Services; Ethics; Pay After Delivery;

   Sammanfattning : Buy Now Pay Later (BNPL) is a financial service whereby customers defer payment on a purchase against a short-term debt. While BNPL services have a long history, digital invoice services are now the largest market for BNPL. For the study, two of the largest providers in Sweden, and their checkout interfaces were reviewed for dark patterns. LÄS MER

3. 2. Attityd till annonser i podcast : En komparativ undersökning av konsumenters attityd till annonsering i podcast

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Isabella Johannesson; William Neem Laahanen; [2018]
   Nyckelord :Podcast; attityd; trovärdighet; tydlighet; annonsering; traditionell reklam; invävd reklam; native advertising;

   Sammanfattning : Podcast is an audio medium that has recently evolved at a rapid pace and is a phenomenon that attracts new listeners every day. Because of this, it becomes interesting for companies to advertise in the forum. LÄS MER