Sökning: "Isabelle Erlandsson"

Hittade 1 uppsats innehållade orden Isabelle Erlandsson.

  1. 1. In the age of algorithms, what about the consumer? : A qualitative study of consumers' perceptions of and attitudes towards algorithms and how they affect the consumers' online behavior.

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Isabelle Erlandsson; [2021]
    Nyckelord :TAM; algorithms; perceptions; attitudes; autonomy; privacy; paradox of choice; adaptive behavior;

    Sammanfattning : We are moving towards a more digitalized society; we use smart devices and apps, and we can consume and search for things online. This digitalization provides for massive benefits as our behaviors translate into patterns and information on us, and companies can use this to improve their performance and revenue. LÄS MER