Sökning: "Isabelle Gosenius"

Hittade 2 uppsatser innehållade orden Isabelle Gosenius.

1. 1. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elsa Wadelius; Isabelle Gosenius; [2018]
   Nyckelord :Brand Avoidance; Avoidance Behavior; Subjective Norms; Level of Involvement; Persistency Over Time;

   Sammanfattning : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. LÄS MER

3. 2. Allt mode går i cirklar

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nathalie Jansson; Isabelle Gosenius; [2017]
   Nyckelord :Circular Economies; Fast Fashion; Word of Mouth; Purchase Intention; Attitude;

   Sammanfattning : Today's society's linear economy has contributed to an overuse of resources which have become problematic due to a lack of an infrastructure supporting a proper recycling program. One industry, with alarming trends both in consumption and environmental impact is the fast fashion industry. LÄS MER