Sökning: "Isabelle Himmelstrand"

Hittade 1 uppsats innehållade orden Isabelle Himmelstrand.

  1. 1. Den skräddarsydda sanningen: En kvalitativ studie om den alternativa mediesajten Avpixlats strategiska kommunikation

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Isabelle Himmelstrand; Nicolas Rodriguez Bolin; [2015]
    Nyckelord :Opinionsbildning; strategisk kommunikation; alternativa medier; demokrati; tillit; andrafiering; Social Sciences;

    Sammanfattning : The aim of this study is to increase the understanding of how the alternative media site Avpixlat strategically communicates its image of Swedish society, how this image is perceived by its readers and what implications it might have for democracy. With a dialectic approach, the communication has been examined from both sender and reader perspectives, using rhetoric- and reception analyses. LÄS MER