Sökning: "Isabelle Schultz"

Hittade 1 uppsats innehållade orden Isabelle Schultz.

  1. 1. Jag är ett varumärke

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Markus Olsson; Isabelle Redving; [2013]
    Nyckelord :personligt varumärke; corporate branding; blogg; självpresentation; Social Sciences;

    Sammanfattning : Blogs as channel for expression has become more popular the recent years. What also is becoming more commonly occurring is the usage of blogs as communication channel for personal brands. In this paper we have studied how strategies for strong corporate brands are ap-plicable on personal brands with the blog as a main channel. LÄS MER