Avancerad sökning

Hittade 1 uppsats som matchar ovanstående sökkriterier.

  1. 1. The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Ishtiaq-Ahmad Din; Aamir Sohail; Kashif Shahzad; [2008]
    Nyckelord :Corporate Social Responsibility CSR ; Country Branding; Nation Branding; Corporate Sector; Government;

    Sammanfattning : Background: In this highly competitive world countries are working hard to brand them by creating positive image to attract world’s share of business, investment, tourism, students, events etc. There are many factor involved to create soft image of a country like environment, people, tourism, business, governance, politics and others. LÄS MER