Sökning: "Ismael El Rharbaoui"

Hittade 1 uppsats innehållade orden Ismael El Rharbaoui.

  1. 1. The influence of guerrilla marketing on consumers’ purchasing behavior

    M1-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
    Nyckelord :;

    Sammanfattning : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . LÄS MER