Sökning: "Iunona Georgiana Macavei"

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  1. 1. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Iunona Georgiana Macavei; Afshana Saleh; [2021]
    Nyckelord :SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

    Sammanfattning : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. LÄS MER