Sökning: "Ivona Paradzik"

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  1. 1. Utvecklingen av destination Gotland : en kvalitativ studie om destinationsutveckling av Gotlands lågsäsongsturism

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Ivona Paradzik; Jasmin Lappalainen; [2019]
    Nyckelord :Seasonality; low season; marketing; supply; demand; Seasonalitet; lågsäsong; marknadsföring; utbud; efterfrågan;

    Sammanfattning : The purpose of this study has been to research how the low season affects tourism and how destination development is taken care of on the island of Gotland in Sweden. Gotland is a very popular travel destination during the busy summer months June, July and August, but the authors of this study felt that it would be interesting to investigate what happens with the tourism business during the rest of the year on the island. LÄS MER