Sökning: "Izabelle Pettersson"
Hittade 1 uppsats innehållade orden Izabelle Pettersson.
1. Negative Effects on Trust in B2B Relationships
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. LÄS MER
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