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  1. 1. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Karolina Andersson; Izabelle Ring; Emma Sjöstrand; [2016]
    Nyckelord :Electronic grocery; customer relationships; Pre-packed grocery bags; grocery retailing; electronic commerce;

    Sammanfattning : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. LÄS MER