Sökning: "Jón Ingi Skarphéðinsson"

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  1. 1. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jón Ingi Skarphéðinsson; Vivian Mohan; [2017-09-15]
    Nyckelord :;

    Sammanfattning : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. LÄS MER