Sökning: "Jöran Mahr"

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  1. 1. Applying Frugal Innovation to Serve the Bottom of the Pyramid in Germany

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jöran Mahr; Melissa Imhof; [2017]
    Nyckelord :Frugal innovation; social entrepreneurship; emerging market innovation; frugal product criteria; bottom of the pyramid; developed countries; value creation;

    Sammanfattning : In times of scarce resources, frugal innovation can be a driving engine for growth and market success, as it is a practical concept established in developing countries. Nonetheless, the available literature also emphasizes a potential importance for Western countries. LÄS MER