Sökning: "Jörn Schimmelpfennig"

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  1. 1. Anything is possible: Just do it -a comparison of the evolutionary process of Chinese and Western newcomers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mette Kloster; Jörn Schimmelpfennig; [2010-06-16]
    Nyckelord :Evolutionary process; Strategic behavior; Cost innovation; Strategic Intent; Sporting goods industry; Western and Chinese MNCs; Nike Inc.; Li Ning Co. Ltd.;

    Sammanfattning : Chinese multinationals are currently progressing at an impressive speed towards high-end industries, and China is now seen as a country with strong competitors utilizing a unique set of advantages such as cost innovation. This simultaneously triggers insecure behavior by Western companies towards Chinese firms. LÄS MER