Sökning: "JIANG LINGXIU"

Hittade 1 uppsats innehållade orden JIANG LINGXIU.

  1. 1. IKEA marketing entry strategy in China

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :JIANG LINGXIU; [2017]
    Nyckelord :IKEA; marketing entry strategy; internationalization;

    Sammanfattning : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. LÄS MER