Sökning: "JIE CHEN"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden JIE CHEN.
1. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. LÄS MER
2. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. LÄS MER
3. Modelling of Laser Welding of Aluminium using COMSOL Multiphysics
Master-uppsats, KTH/MaterialvetenskapSammanfattning : This thesis presents a modelling approach of laser welding process of aluminium alloy from the thermo-mechanical point of view to evaluate the occurrence of hot cracking based on simulation results and relevant criteria. The model was created stepwise in COMSOL Multiphysics, starting with the thermal model where heat conduction of solid and liquid phase was computed. LÄS MER
4. Understanding quality guanxi in China- A study on Vigor group
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of this study is to understand how trust influence quality Guanxi in the Chinese business context. Method: An inductive qualitative research method is adopted in this study; a single case study, interview questions and semi-structured interviews are applied to collect primary data. LÄS MER
5. Fungal community survey of Fraxinus excelior in New Zealand
Master-uppsats, SLU/Dept. of Forest Mycology and Plant PathologySammanfattning : The European Ash tree (Fraxinus excelsior) is widely grown throughout Europe. As a large deciduous tree species, it grows a tall, domed crown and has an attractive tree shape, so it is considered as a popular amenity tree species. LÄS MER