Sökning: "JIRAPORN SURAKIATPINYO"

Hittade 1 uppsats innehållade orden JIRAPORN SURAKIATPINYO.

  1. 1. A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :JIRAPORN SURAKIATPINYO; CHANINTORN MOUNGKHEM; [2010]
    Nyckelord :metrosexual; men’s skin care product; self-esteem; masculinity; men’s beauty;

    Sammanfattning : This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. LÄS MER