Sökning: "Jacob Dyberg"

Hittade 1 uppsats innehållade orden Jacob Dyberg.

1. 1. How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jacob Dyberg; Per Nord; Johan Svensson; [2018]
   Nyckelord :Micro-sized firms; social media managers; social media; customer engagement; content appeals; social media targeting; social media timing and frequency; qualitative research; semi-structured interviews;

   Sammanfattning : Background: Social medias have contributed to big changes in the way firms and customers interact with each other. Due to the great amount of people using social medias, firms have understood the importance of incorporating social medias in their marketing strategy. LÄS MER