Sökning: "Jacob Hagström"
Hittade 1 uppsats innehållade orden Jacob Hagström.
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Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : A brand is an immeasurable asset to organizations, which through substantial resources, develops and executes market communications that help facilitate the image the organization wants to establish. This thesis will be a case study into the company Fjällräven with the purpose of examining their brand identity. LÄS MER
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