Sökning: "Jacob Hallerström"

Hittade 1 uppsats innehållade orden Jacob Hallerström.

  1. 1. Konstverkets roll i samtida reklam : Funktioner, meningsskapande och en jämförelse mellan svensk och singaporiansk reklam

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Jacob Hallerström; [2019]
    Nyckelord :Art; Advertising; Meaning; Function; Sweden; Singapore; Differentiation; Social Capital; Cultural Capital; Aura; Semiotics; Multimodality; Humour; Exclusivity;

    Sammanfattning : This Bachelors essay takes an in-depth look at how meaning is created through advertisements with references to art. What reasons can be found for why art, a phenomenon that draws highly on analogue reactions, is still widely used in advertisements today in a society that is more and more digitalized. LÄS MER