Sökning: "Jacob Ståhle"

Hittade 1 uppsats innehållade orden Jacob Ståhle.

  1. 1. Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Jacob Ståhle; Viktor Thunmarker; [2010]
    Nyckelord :customer value; Service-Dominant logic; value-in-use; value-in-exchange; iPhone;

    Sammanfattning : This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. LÄS MER