Sökning: "Jacob Ståhle"
Hittade 1 uppsats innehållade orden Jacob Ståhle.
1. Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. LÄS MER
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