Sökning: "Jacob Tegnér"

Hittade 3 uppsatser innehållade orden Jacob Tegnér.

  1. 1. Till vilket pris? : En kvantitativ undersökning om dynamisk prissättning i restaurangbranschen

    Kandidat-uppsats, Örebro universitet/Restaurang- och hotellhögskolan

    Författare :Stina Tegnér; Jacob Widendahl; [2018]
    Nyckelord :Revenue Management; Profitability; Demand-based pricing; Dynamisk;

    Sammanfattning : .... LÄS MER

  3. 2. Finding and Defining the Chief Marketing Officer in the Organization

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jacob Tegnér; Madeleine Magnusson; [2013]
    Nyckelord :Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

    Sammanfattning : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. LÄS MER

  4. 3. Den Nöjda Expatriaten - De viktigaste komponenterna inom ett kompensationspaket och hur de bidrar till lojalitet samt motivation hos expatriaten

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Madeleine Magnusson; Jacob Tegnér; [2011]
    Nyckelord :Expatriate; Compensation Package; Satisfaction; Loyalty; Motivation;

    Sammanfattning : A global world and international business induces not only opportunities for organizations such as increased possibilities to reach new markets but also challenges to maintain a coherent business. To meet these challenges, organizations need to harbor a global workforce where employees are sent abroad. LÄS MER