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1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Jacob Tengelin; [2020-07-23]
   Nyckelord :E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

   Sammanfattning : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. LÄS MER