Sökning: "Jacqueline Bergsten"

Hittade 1 uppsats innehållade orden Jacqueline Bergsten.

  1. 1. The internationalization pattern of a Swedish Fashion Company - A case study of Lindex

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jin Bergsten; Jacqueline Tradefelt; [2013-07-16]
    Nyckelord :Internationalization; knowledge; low-cost fashion garment segment; Swedish fashion; foreign expansion; Central Europe; Russia; the Middle East;

    Sammanfattning : To internationalize has become an increasingly common means for growth as the developed markets in Europe exhibits a highly competitive environment leading to saturation in their domestic markets. With the emerge of the globalization and the rise of emerging markets new opportunities arise, which is positive for smaller countries like Sweden that are dependent on international activities. LÄS MER