Sökning: "Jacqueline Ericsson"

Hittade 3 uppsatser innehållade orden Jacqueline Ericsson.

  1. 1. Betydelsen av socialt stöd och motivation inom Anonyma alkoholister : En kvalitativ undersökning av individers upplevelser kring socialt stöd och motivation samt dess påverkan av Covid-19 pandemin

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för hälsa och välfärd

    Författare :Jacqueline Ericsson; Linnéa Hansson; [2022]
    Nyckelord :Social work; alcoholism; alcohol-abuse; Anonymous Alcoholics; motivation; social support; Socialt arbete; alkoholism; alkoholmissbruk; Anonyma alkoholister; motivationsarbete; socialt stöd;

    Sammanfattning : The aim of this study is to examine how active participants in Alcoholics Anonymous experience the importance of social support and motivation within the group to maintain sobriety, and how this was affected by the covid-19 pandemic. The purpose is answered based on two questions: What significance does social support and motivation have for individual participants in Alcoholics Anonymous for maintaining sobriety? What opportunities have existed to provide continued social support during the pandemic and has the pandemic affected the motivation of the individual participants? The study uses a qualitative method consisting of semi-structured interviews with two active participants in Alcoholics Anonymous and six active participants who hold a position of trust as group service representatives in Alcoholics Anonymous. LÄS MER

  3. 2. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Nyckelord :Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Sammanfattning : In today’s society, social media is an inflated part of marketing within the fashion industry and has become a part of green marketing for many brands, enabling consumers to communicate directly with them. Here, discourses within media texts are created as a result of such marketing practices and consumer interactions adherently possibly change the meaning of the green statements and consequently, the social image of such brands. LÄS MER

  4. 3. Lojala kunder och paraplyvarumärkesstrategier

    Magister-uppsats, Ekonomiska institutionen

    Författare :Maria Ericsson; Jacqueline Pettersson; [2004]
    Nyckelord :Business and economics; Paraplyvarumärkesstrategi; lojalitet; Axfood; drivkrafter; upplevd kvalitet; tillfredsställelse; starka varumärken; Umbrella brand strategy; loyalty; Axfood; driving force; perceived quality; satisfaction; strong brands; Ekonomi;

    Sammanfattning : Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. LÄS MER