Sökning: "Jakob Engkvist borg"

Hittade 1 uppsats innehållade orden Jakob Engkvist borg.

  1. 1. Cultural entry barriers for SMEs : An exploratory study of cultural entry barriers for foreign SMEs entering Japan 

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gautam Billore; Jakob Engkvist Borg; [2014]
    Nyckelord :Entry barriers; cultural barriers; SMEs; Japan market;

    Sammanfattning : Purpose: The purpose of this paper is to study the cultural barriers faced by Small and Medium Enterprises (SMEs) in entering Japanese market and to see how the successful companies have overcome the barriers. Design/methodology/approach: An exploratory case study with qualitative research through semi-structured interviews (telephonic and Skype) with foreign SMEs in Japan. LÄS MER