Sökning: "Jakob Hammarskjöld"

Hittade 2 uppsatser innehållade orden Jakob Hammarskjöld.

1. 1. Die-hard fans or double agents? : A quantitative study on esports fandom in Counter-Strike: Global Offensive (CSGO)

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jakob Hammarskjöld; [2020]
   Nyckelord :esports; esports fans; team identification; fan loyalty; sports marketing;

   Sammanfattning : Esports has during the 21st century developed from an overlooked subculture into a billion-dollar industry. Across the globe, teams are competing in tournaments with large prize pools, cheered on by devoted fans. Despite this impressive scenery, there is still little knowledge on these teams and their fans. LÄS MER

3. 2. Plastklubbor och tangentbord - En komparativ fallstudie av esportens och innebandyns utveckling i Sverige

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Max Oskar Andersson; Jakob Hammarskjöld; [2018]
   Nyckelord :esports; floorball; sportification; intensification; totalization;

   Sammanfattning : This thesis aims to contribute to the research on esports, a subject which has received limited attention from scholars. Using a comparative analysis of esports and floorball, two activities which both have experienced rapid development in Sweden, this study further aims to explain if, how and why esports has developed differently than modern sports. LÄS MER