Sökning: "Jakob Kristoffer Johansson"

Hittade 1 uppsats innehållade orden Jakob Kristoffer Johansson.

  1. 1. Organizing the Customer Oriented Company: A Review of the Marketing and Sales Organization of ABB Robotics

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jakob Johansson; Kristoffer Jönsson; [2008]
    Nyckelord :Customer Orientation; Organizational Structure; Business Life-cycle; Business Strategy; Organizational Design;

    Sammanfattning : In today’s markets characterized by harsh competition companies must not only be well prepared to answer to customers current needs, they also need to be prepared for the future ones. A company that once was market leader of its industry can quickly become a market follower if the management team is unaware of how customers value the offering. LÄS MER