Sökning: "Jakob Nordfeldt"

Hittade 1 uppsats innehållade orden Jakob Nordfeldt.

  1. 1. What Speaks to Us: Comparing Attitudes to Text- and Voice-based Purchase Reminders

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jakob Nordfeldt; [2019]
    Nyckelord :Voice technology; Virtual assistant; Marketing; ; Attitude; Reminder; AI; Linguistic Devices; Smart assistant; Alexa; Google;

    Sammanfattning : Despite the rapidly increasing usage of virtual personal assistants (VPAs), little research has been devoted to how consumers respond to commercial VPA messages. This study makes an initial contribution by analyzing responses to a purchase reminder. LÄS MER