Sökning: "Jame-jamil Hanna"

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  1. 1. The impact of delivery lead time on customer conversion

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Olle Josefsson; Jame-Jamil Hanna; [2020]
    Nyckelord :Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Sammanfattning : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. LÄS MER