Sökning: "Jan Barrish"

Hittade 1 uppsats innehållade orden Jan Barrish.

  1. 1. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    Master-uppsats, Avdelningen för ekonomi

    Författare :Jan Barrish; [2011]
    Nyckelord :Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Sammanfattning : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. LÄS MER