Sökning: "Jan Gaede"

Hittade 1 uppsats innehållade orden Jan Gaede.

  1. 1. Consumer Engagement in Social Media : A netnographic study of the company-owned Facebook pages of Nike and Adidas

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Fredric Berge; Jan Gaede; [2017]
    Nyckelord :Online consumer engagement; online communities; consumer culture theory; word of mouth; content marketing; social media; netnography; Nike; Adidas; sporting goods;

    Sammanfattning : To know which content needs to be posted on social media sites is crucial for generating highlevels of consumer engagement. To shed new light in this research area, this inductive research investigated consumer engagement behaviors in the Facebook online communities of the sporting goods brands of Adidas and Nike. LÄS MER