Sökning: "Jan Granberg"
Hittade 1 uppsats innehållade orden Jan Granberg.
1. En conjoint analys av förpackningsattribut.
Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product’s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. LÄS MER
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