Sökning: "Jan Madsen"

Hittade 1 uppsats innehållade orden Jan Madsen.

  1. 1. "Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thure Tornbo Baastrup; Jan Bo Madsen Rollman; [2006]
    Nyckelord :Arla Foods; Case-Study; Corporate Branding; Boycott; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. LÄS MER