Sökning: "Jan Niklas Glanzmann"

Hittade 1 uppsats innehållade orden Jan Niklas Glanzmann.

  1. 1. The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jan Niklas Glanzmann; Karl Moberg; [2020]
    Nyckelord :Perceived Innovativeness; War for Talents; Employer Brand Management; Brand Knowledge; Brand Stimuli; Business and Economics;

    Sammanfattning : The purpose of the thesis is to explore and understand the meaning, sources, and role of brands’ perceived innovativeness to talents due to the proposed importance of the attribute within the so-called war for talents as well as contemporary theoretical and practical discourse. In accordance with the relativistic and interpretivist stance taken, a qualitative methodology is adapted through the utilization of semi-structured interviews and the application of an abductive research approach. LÄS MER