Sökning: "Jan Yang"

Hittade 1 uppsats innehållade orden Jan Yang.

  1. 1. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Xiongyu Zeng; Yang Du; [2008]
    Nyckelord :Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

    Sammanfattning : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. LÄS MER