Sökning: "Jana Heiss"
Hittade 2 uppsatser innehållade orden Jana Heiss.
1. A critical discussion of MacCannell's and Urry's theories on 'tourists' : Through an autoethnographic exploration of a white woman's experiences in Cambodia
Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : The word tourist is loaded with negativity, especially, as MacCannell and Urry argue, for those of us that travel ourselves. In this exploration, the author takes a deep dive into the primary theories of MacCannell's search for authenticity and Urry's tourist gaze while recounting a series of journeys throughout Cambodia through her own Western epistomologic lens while also considering feminist, postcolonialist and decolonialist extensions and counterarguments. LÄS MER
2. The importance of "During-show Promotion" at Business-to-Consumer trade shows.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show promotion practices. We will also create a continuation of the Hansen (1999) framework. LÄS MER