Sökning: "Janina Brand"

Hittade 4 uppsatser innehållade orden Janina Brand.

  1. 1. From Clicks to Bricks – The Impact on Brand Resonance

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kathleen Bier; Katrin Katana; Janina Stara; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. When change and communication collide : The necessity of international communication as a reaction to national change

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Johanna Augustesen; Janina Alisa Kappelhoff; [2011]
    Nyckelord :Communication; Change management; Branding; International marketing; Introduction of Tuition Fees; Swedish Academia;

    Sammanfattning : Background: In June 2010, Swedish parliament decided that Swedish academia should compete with quality and introduce tuition fees for foreign students. This means that higher education will remain free of charge for citizens of EU/EEA and that third-country students will have to pay a tuition fee for studying in Sweden. LÄS MER

  4. 3. The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Marcussen; Annika Hein; Janina Schaumann; [2010]
    Nyckelord :Brand Perception; Social Perception; Brand Personality; Brand Relationship; Apple; Coca-Cola; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to test and further develop the conceptual model of brand perception by analysing the role of the brand, consumer and situation characteristics in the consumer‟s perception of the brand. Furthermore, it shall be determined how the interplay of the three characteristics affects the consumer‟s perception. LÄS MER

  5. 4. Employer branding i praktiken : - en fallstudie på ett tjänsteföretag

    Kandidat-uppsats, Pedagogiska institutionen

    Författare :Anton Schneider; Janina Thörn; [2008]
    Nyckelord :employer branding; employer brand; employer of choice; attract; retain; talent management; employment.; arbetsgivarmarknadsföring; arbetsgivarvarumärke; attraktiv arbetsgivare; arbetsgivarerbjudande.;

    Sammanfattning : This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. LÄS MER