Sökning: "Jaruwan Thanasupanuvech"

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1. 1. The Recently University Graduated Employees' Experience with the Starbucks Brand in Thailand

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Jaruwan Thanasupanuvech; [2010]
   Nyckelord :Recently university graduated employees experience; Total perceived quality; Sensory system; Starbucks in Thailand;

   Sammanfattning : Strategic Question: How Starbucks should improve coffee business in order to reach more the recently university graduated employees in Thailand? Research Question: How the positive and negative experience of the recently university graduated employees with Starbucks brand in term of total perceived quality and sensory system? Purpose: The purpose of this research is to study the recently university graduated employees’ experience in Thailand by using total perceived quality and sensory system as the criteria to measure. Method: This research is mainly based on qualitative approach using interview method as primary data. LÄS MER